CONSUMER
MAIN NEED
PRODUCT LINE
ARENA PERFORMANCE
ARENA FEEL
BODYLIFT
ARENA ONE
RULEBREAKER
VALUE PROPOSITION
100% CHLORINE-PROOF SUITS
MADE WITH RECYCLED POLYESTER
STRETCHY AND QUICK-DRYING
SUITS THAT FIT LIKE A SECOND SKIN
SHAPING SUITS
THAT FLATTER, CONTROL
AND SUPPORT THE FIGURE
ZERO SIDE SEAMS FOR
A DESIGN THAT STANDS OUT
ONE-PIECES WITH
UNIQUE CONSTRUCTIONS
AND MIX’N’MATCH BIKINIS
TARGET
WOMEN, MEN, GIRLS, BOYS
THAT SWIM REGULARLY
AT THE POOL
WOMEN, MEN, GIRLS, BOYS
25+ YEAR OLD WOMEN
18-35 YEAR OLD WOMEN AND MEN
16-25 YEAR OLD GIRLS
USAGE CONTEXT
CHLORINATED WATER
ANY KIND OF WATER
ANY KIND OF WATER
ANY KIND OF WATER
ANY KIND OF WATER