CONSUMER
MAIN NEED

PRODUCT LINE

ARENA PERFORMANCE

ARENA FEEL

BODYLIFT

ARENA ONE

RULEBREAKER

VALUE PROPOSITION

100% CHLORINE-PROOF SUITS
MADE WITH RECYCLED POLYESTER

STRETCHY AND QUICK-DRYING
SUITS THAT FIT LIKE A SECOND SKIN

SHAPING SUITS
THAT FLATTER, CONTROL
AND SUPPORT THE FIGURE

ZERO SIDE SEAMS FOR
A DESIGN THAT STANDS OUT

ONE-PIECES WITH
UNIQUE CONSTRUCTIONS
AND MIX’N’MATCH BIKINIS

TARGET

WOMEN, MEN, GIRLS, BOYS
THAT SWIM REGULARLY
AT THE POOL

WOMEN, MEN, GIRLS, BOYS

25+ YEAR OLD WOMEN

18-35 YEAR OLD WOMEN AND MEN

16-25 YEAR OLD GIRLS

USAGE CONTEXT

CHLORINATED WATER

ANY KIND OF WATER

ANY KIND OF WATER

ANY KIND OF WATER

ANY KIND OF WATER